crowd at conference

Become a One Percenter

To become a Top One Percenter in sales at the highest level demands a specific blend of skills, character traits, behaviors, and a certain mindset. With over 30 years of experience in life insurance sales, consistently generating over $1 million in annual commissions, I will teach you the same proven strategies, techniques, and mindset that I used to help you become a T.O.P. in your industry.

Larry Bryan

No one is born with exceptional sales skills - you learn them

55% of people in sales do not possess the full set of skills and mindset necessary to reach the top 1% in their industry. Investing in sales training, has been shown to produce a 353% ROI in production.

Your mindset matters.

Becoming a Top One Percenter sales earner in your industry starts with your mindset. You need resilience, persistence, adaptability, social and marketing skills, and a mindset for always learning. The better you get at these and other traits, the more your sales will soar. I will show you how to develop the mindset and traits of a T.O.P.

Larry sitting on a couch

About Larry

I have spent most of my life learning and developing the necessary mindset and sales skills to become an ultra-successful producer in the insurance and investment businesses where I discovered consistent predictable strategies, behaviors, and ways of thinking that I used to achieve extraordinary goals and income levels.

The outset of my journey was fraught with formidable challenges, surpassing the typical hurdles encountered by most individuals. From the loss of my father when I was just four months old, to academic setbacks resulting in my departure from college, to the humbling experience of working as a janitor, to enduring the tragic suicide of three family members, and even falling victim to a multi-million-dollar scam—these were but a few of the trials I faced.

However, my ability to overcome and navigate these adversities, eventually achieving the levels of success I did, can be attributed to my unwavering commitment to "Doing and Thinking Differently".

Larry pointing at you

Essential traits to becoming a Top One Percenter

To become a top 1% sales producer, you need these 5 traits operating at their highest level. This requires not only knowing what actions to take but also adopting the right mindset. I'll guide you through both aspects, showing you exactly what you need to do and how you need to think to reach this elite level.

Think differently

Think differently

A mindset embracing a more positive way of thinking and behaving.



Master time management, motivate yourself and others, and refine your selling skills.

effective communication

effective communication

People buy from people they like and trust.

developing grit

developing grit

Grit requires persistence, resilience, and unwavering determination.

becoming aware

becoming aware

Understand your personal brand value and how the world sees you.

Speaker talking to large crowd

Contributions and Influence

See what Larry's closest friends and colleagues have to say about him.

  • image of Marc Lowell
    Marc Lowell
    Owner/Partner, Lowell Newman
    "Larry was a great mentor and a tremendous motivating force as he inspired me to reach the top one percent of sales performers in the financial services industry."
  • image of Michael Altshuler
    Michael Altshuler
    Global Speaker, Bestselling Author
    "There are countless speakers who talk a big game but never ‘lived” the big game. The beautiful thing about Larry is he didn’t only live the big game, he is passionate about sharing it so others can too. This man doesn’t walk the talk, he runs it! Hire Larry, you’ll be glad you did!"
  • image of Monica Devi
    Monica Devi
    Former Employee
    "Working for Larry was the best job I ever had. The way he treated, encouraged, and motivated all his employees is something I have never experienced before"
  • image of Steve Fishman
    Steve Fishman
    Founder-Norwood Financial Group
    "Larry has remarkable business acumen! His strategic concepts, incredible salesmanship, and motivational support transformed how I write life insurance and communicate with clients resulting in tremendous success for me"
  • image of Ernie Madera
    Ernie Madera
    Madera Financial Concepts
    "Larry’s salesmanship is unmatched! His ability to connect with clients and close deals was exceptional, making him an invaluable asset for me to follow and learn from."
  • image of Ruchel Coetzee
    Ruchel Coetzee
    Senior Director of Luxury Sales, Douglas Elliman Real Estate
    "If you want to be captivated and enthralled by a motivational speaker, book Larry for your next event. His story will inspire you to step out of your comfort zone and charge forward in life. And he is hugely funny!"
  • image of Jim Leyritz
    Jim Leyritz
    Former NY Yankee Catcher, 3X World Series Champion
    "I was part of Larry’s family for years. He was strong, supportive, and extremely helpful to me as I navigated through some of my own life struggles."
  • image of Andrew Szpiro
    Andrew Szpiro
    Regional Director, John Hancock Insurance Company
    "Larry was one of the most brilliant, motivational, and incredibly successful insurance producers I have ever worked with."
  • image of Steven A. Sciarretta
    Steven A. Sciarretta
    PA, Estate Tax Attorney
    "I have known, worked with, and referred my clients to Larry for over 30 years. His knowledge of the legal, tax, and insurance structures are equaled by just a few. As importantly, his professionalism, communication, and motivational skills are the attributes that put him in a class of his own."
  • image of Nathaniel Pool
    Nathaniel Pool
    Entrepreneur, Investor
    "Larry's positive mindset and upbeat attitude is very motivational and contagious. Each time we finish talking, I am more energized than the last. I have experienced why he would be a great choice for your keynote speaker."
  • image of Marc Shaw
    Marc Shaw
    Executive Director, American Heritage schools
    "Larry is one of the most unique individuals I have ever met. He is always positive, always engaging and inspiring. His mentorship of many of our students has motivated them to excel in high school, which resulted in their acceptance into the top 30 colleges in the US. His impact on their lives has been incredible."
  • image of Joe Kelleher
    Joe Kelleher
    Attorney at Cozen O'Connor
    "Larry’s communication skills are outstanding. He has a natural ability to convey ideas with clarity and conviction."
  • image of John Reisigl
    John Reisigl
    President, Cheney Brothers
    "Larry definitely brings the energy. He keeps the sales team engaged with his unbridled enthusiasm, optimism and humor, keeping them hanging on every word with real life experiences and inspiration. Along with being a great person, Larry is a very dynamic and engaging speaker and a great choice to fire up your sales team."
  • image of Freddie Gary
    Freddie Gary
    Gary Financial Group
    "I introduced Larry to some of my most important clients, and partnered with him in solving their financial objectives. His knowledge, professionalism, and communication skills are exceptional and well received."

Talks to inspire your audience.

Let Larry take you on a transformative journey with these three compelling talks designed to uplift and inspire your audience. Larry brings his wealth of knowledge and passion for growth to the forefront, offering invaluable insights and strategies for personal and professional development. These talks are a gateway to empowering your audience and propelling them towards greater success.

Interested in booking Larry for your next event? Get in touch.


151 N Nob Hill Rd, Suite 350
Plantation, FL 33324

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